I don’t consider myself naive. I understand piracy is rampant; I’ve known this for years and when I decided that I’d form an indie studio two years ago I like to think that I did so with my eyes open. Deciding to switch careers and go indie wasn’t a decision that was made lightly and my family and I knew beforehand that it wasn’t going to be a walk in the park. The reward of creating even a modestly successful business would be worth it. I still believe that. Still, with the release of our new mobile puzzler, Vex Blocks, there’s an emotional, open-handed slap across the ear to be had when you realize that your release is being pirated at a rate of 20:1. On the Android market, a developer’s hard work is so devalued that 95% of gamers would rather pirate your game by the thousands than pay a dollar to help support what you’re doing and enable you to feed your family. Even though I was aware that piracy on Android was bad, it’s a soul shaking realization when it hits in relation to your own product and it left me to question if it’s even possible to make a living as an independent developer. All piracy sucks and the Android market isn’t alone in fighting this scourge, but what can be done and how has it impacted the games we make?
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