Our next speaker is Kate Edwards, who will be presenting a session that we’re really excited for, since it definitely counts as something that would never be taught. Kate’s session is called “Creating Games for Global Players – Considering Localization & Culturalization”.
How can you instantly multiply the potential revenue of any game title? What stops a game from being successful overseas? While there are many factors that contribute to the critical, fiscal and popular success of a game title, there are also many issues that could sabotage a company’s best intentions and years of hard work. Most game developers and publishers are well aware of the need for localization, but far fewer are familiar with the concept of “culturalization”, the process by which content is adapted for a broader, diverse gaming audience. With at least 50% of the global game industry’s revenue originating from localization, and most growth occurring beyond North America, it’s critical for game developers to not only localize their content but also fundamentally design their games for a global audience. With the use of pertinent examples, Kate will take you through a quick overview of game localization and how it can actually empower your game title, before she delves into the tricky geopolitical and cultural issues that can sabotage your game’s success (or worse).
And here is Kate’s bio:
As the founder and principal consultant of Englobe Inc., a Seattle-based niche consultancy for content culturalization, Kate is a unique hybrid of an academic geographer, writer, and corporate strategist, built upon a passion for global cultures and media technologies. Formerly as Microsoft’s first Geopolitical Strategist in the Geopolitical Strategy team she created and managed, Kate was responsible for protecting against geopolitical and cultural content risks across all Microsoft products and locales. In the Microsoft Studios (and across the company), she implemented a “geopolitical quality” review process and was personally responsible for identifying potentially sensitive issues in all 1st party and many 2nd party games between 1995 and 2005. Since leaving Microsoft, she has provided guidance on a wide range of geopolitical and cultural issues, and she continues to work on games such as Dragon Age 1 & 2, Modern Warfare 3, Star Wars: The Old Republic, Dance Central 1-3, Mass Effect 3 and Halo 4. Kate is also the founder/chair of the Game Localization Special Interest Group in the International Game Developers Association (IGDA), a board of directors member of the IGDA Seattle Chapter, the co-organizer of the Game Localization Summit at GDC, and a regular columnist for MultiLingual Computing magazine.
Kate is just one of the great speakers we have lined up as part of the AltDev Student Summit. Check out the rest of the event, and make sure to register through Eventbrite and join us November 10th and 11th.